We believe customers must have a good experience with their plants. Our goal is to develop the customers’ green thumbs by creating a passion for plant care. They expect months of longevity from their purchase and proper watering is the most essential part to plant care success. Our SimpleShot™ Brand helps guarantee that success by giving customers the right tools for the job. Each collection from our SimpleShot™ Brand comes with our patented SimpleShot™ glass that takes the guessing out of plant care and gives consumers confidence.